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Research papers

Television advertising as social communication

The attitudes of the different social groups of Ukrainian population to television advertising are considered in the paper. The analysis is based on the data of the surveys and the focus groups. The main conclusion is simple. In a society with...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Natalia Kostenko, Tatyana Koshechkina
November 11, 1995
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Citation

Kostenko and Koshechkina (1995a, November 11). Television advertising as social communication. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/television-advertising-as-social-communication